Spicer Orchards Rebrand

Website redesign and Print advertising

For this project, I choose to redesign their website, logo and add some die cut mailers to their arsenal. This company has been around since the 1920s starting in the Novi area. They are now located off of US 23 in Fenton mi.

This is a 6 generation farm starting in Novi, then Linden and the Hartland Michigan. Starting around the 1920s.
They did this as a way to survive through the great depression.

Inital Research

The founders are Alan and wanda Spicer.

Over the years they were mainly apples until they realized more and more visitors were coming out. So they opted to have more of a variety such as blueberries, strawberries, pumpkins, etc as well as family activities.

They had a few logo iterations between their different products and signage. I used the one from their website as the base for element that I could use or gather inspo from.